세계 100대 슬로건

 

The Advertising Slogans of the Business Week

Interbrand Top100 Global Brands

 Business Week와 Interbrand가 선정한 세계 100대 슬로건

 

1.COCA-COLA Life tastes good.

2.MICROSOFT Where do you want to go today?

3.IBM And that's when it hits you. You're ready for IBM.

4.GE We bring good things to life.

5.NOKIA Connecting people.

6.INTEL The centre of your digital world.

7.DISNEY Come and live the magic.

8.FORD  Better ideas. Driven by you.

9.McDONALD'S  Did somebody say McDonalds?

                    Now... ''We love to see you smile'

10.AT&T  Boundless

11.MARLBORO  Marlboro Country.

12.MERCEDES  Follow whoever you are.

13.CITIBANK Where money lives.

14.TOYATA The car in front is a Toyota

15.HEWLETT-PACKARD  Invent. 

16.CISCO SYSTEMS  Empowering the Internet generation.

17.AMERICAN EXPRESS Don't leave home without it.

18.GILLETTE  Innovation is Gillette.

19.MERRILL LYNCH  Ask Merrill 

20.SONY  Change the way you see the world.

21.HONDA  Independent thinking. (also: 'Simplify.')

22.BMW The ultimate driving machine. 

23.NESCAFE  Awaken your senses. 

24.COMPAQ  Inspiration technology.

25.ORACLE  Oracle software powers the internet.

26.BUDWEISER True. (Also 'This Bud's for you.')

27.KODAK Share moments. Share life.

28.MERCK It's your future. Be there.

29.NINTENDO  Feel everything.

30.PFIZER   Life is our life's work.

31.GAP Gap Denim. Wear it now.

32.DELL  Connecting to your needs.

33.GOLDMAN SACHS Minds. Wide open.

34.NIKE Just do it.

35.VOLKSWAGEN  Drivers wanted.

36.ERICSSON  Make yourself heard. 

37.HEINZ  Mine's gotta have Heinz.

38.LOUIS VUITTON  The spirit of travel. 

39.KELLOGG'S   Have you woken up to Kellogg's corn flakes?

40.MTV  We're watching.

41.CANON  Imaging across networks.

42.SAMSUNG  Everyone's invited. 

43.SAP The best-run e-businesses run SAP.

44.PEPSI  The joy of Pepsi.

45.XEROX  The digital document company.

46.IKEA   Make a fresh start.

47.PIZZA HUT  Great pizzas. Great times.

48.HARLEY-DAVIDSON  The legend rolls on.

 49.APPLE  Think different.

50.GUCCI  The hand of Gucci.

51.KFC  No one does chicken like KFC.

52.REUTERS  For people in the know.

53.SUN MICROSYSTEMS  Take it to the nth.

54.KLEENEX  Thank goodness for Kleenex.

55.PHILIPS  Let's make things better.

56.COLGATE  the world leader in oral care.

57.WRIGLEY'S For a cleaner whiter smile. 

58.AOL So easy to use, no wonder we're the world's No.1.

59.YAHOO!  Do you Yahoo?

60 AVON  Let's talk.

 61.CHANEL Share the fantasy.

62.DURACELL  The most powerful alkaline battery in the world.

63.BOEING  One destination. A world of solutions.

 64.TEXAS INSTRUMENTS The world leader in DSP and analog.

65.KRAFT  You know you want it.

66.MOTOROLA  Intelligence everywhere. 

67.LEVI'S  Originality - Integrity - Innovation. 

68.TIME  Both sides of the story explored weekly. 

69.ROLEX Perpetual spirit.

70.ADIDAS  Long live sport.

71.HERTZ Suddenly, you're free again.

72.PANASONIC Just sightly ahead of our time.

73.TIFFANY America's house of Design since1837

74.BP  Beyond petroleum.

75.BACARDI  Latin spirit in every one.

76.AMAZON.COM  A real company in a virtual world.

77.SHELL  Moving at the speed of life.

78.SMIRNOFF  There's vodka and then there's Smirnoff.

79.MOET & CHANDON  L'esprit Mo? & Chandon.

80.BURGER KING  It's all about the burgers.

81.MOBIL  Exceed. Why compromise.

82.HEINEKEN  It's all about the beer.

83.THE WALL STREET JOURNAL  Adventures in capitalism.

84.BARBIE  Gotta B ...

85.POLO/RALPH LAUREN  Active headquarters.

86.FEDEX  This is a job for FedEx.

87.NIVEA  It helps protect your skin.

88.STARBUCKS  Your home from home.

89.JOHNNIE WALKER  Keep walking.

90.JACK DANIELS  Some things never change.

                     Jack Daniel's is one of them.

91.ARMANI  Designs for the face.

92.PAMPERS  We're right behind you. Every step of the way.

93.ABSOLUT  Absolut revealed.

94.GUINNESS  Good things come to those who wait.

95.FINANCIAL TIMES  No FT, no comment.

96.HILTON  It happens at the Hilton.

97.CARLSBERG  Probably the best beer in the world.

98.SIEMENS  Be inspired.

99.SWATCH  Time is what you make of it.

100.BENETTON  United colors of Benetton.

 

Source : Business Week / Interbrand / ADSlogans Unlimited

 

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